How to care for your denim garment ?
Denim is a rugged, timeless, and characterful cotton twill fabric, valued for its exceptional durability, structure, and the way it molds to your body. While it is famously low-maintenance, a few simple steps will help lock in its original indigo dye, prevent unwanted stretching, and protect its unique hardware over time.
Washing
- Wash your denim piece inside out at a maximum of 30°C (85°F) on a gentle cycle. Always use a mild, color-safe liquid detergent and completely avoid bleaching agents or fabric softeners, which can break down the cotton fibers and ruin any elastane stretch.
- To avoid friction lines or premature fading, wash your denim with similar colors, and do not overload the machine.
Rinsing
- A thorough rinse in clean, cold water is the secret to completely flushing out soap particles that could otherwise stiffen the cotton weave or cause the rich indigo dye to look dull and cloudy.
Drying
- Always air dry your denim flat or hang it by the waistband out of direct sunlight. Tumble drying is highly discouraged, as the intense heat shrinks the cotton, damages the stretch components, and accelerates wear around the seams.
Ironing
- Denim rarely needs ironing as its natural weight pulls out creases while worn. If necessary, iron your piece inside out on a medium-high cotton setting while it is still slightly damp.
- Dry cleaning is generally not required for denim, though it can be used for tailored denim blazers or raw denim coats to maintain structure.
Small actions that make a difference
Avoid the tumble dryer to prevent shrinkage, fading, and elastane breakdown
Wash your denim as infrequently as possible; spot-clean small stains and hang it in a well-ventilated area or a damp bathroom to refresh between wears
Always zip up zippers and button up buttons before washing to protect the fabric from snagging
Wash raw denim separately for the first few cycles, as the authentic indigo dye is prone to bleeding
